McLaren F1 Livery Launch 2024
Kicking off the new season with a mic drop moment – we decided to shake things up by launching our new 24 livery earlier than expected, surprising everyone with a digital reveal.
From the initial concept stages all the way through to building, rendering and animating, every step of the process was meticulously handled in-house. We relied on a killer combination of Maxon One, C4D, Redshift Renderer and After Effects to bring our vision to life.
From the initial concept stages all the way through to building, rendering and animating, every step of the process was meticulously handled in-house. We relied on a killer combination of Maxon One, C4D, Redshift Renderer and After Effects to bring our vision to life.
Using our state-of-the-art wind tunnel as inspiration for the environment was just a little humblebrag on our part. The visual output was born from our move to hijack the livery announcement strategy, creating a disruptive style around a narrative eager to break away from the car development into racing on the track.
